Creating Marketing Impact in a Way that's Uniquely-You

The beauty of being a personal brand is that your marketing is an extension of who you are—your passions, values, and unique experiences. By weaving these elements into your narrative, you can build genuine connections with your audience.

It’s not just about broadcasting what you do but infusing who you are into your message. This connection forms a bond that goes beyond mere interest—it fosters loyalty and trust, which are the cornerstone of any lasting personal brand.

Power Combo®: Your Marketing Superpower

Authenticity isn't just a buzzword; it's a necessity in today's market. I want to introduce you to a concept I call the "Power Combo®." This isn’t just about the content you produce—it's the lens through which your content is expressed. Or precisely, three of them - the and it's the combination of them that makes you truly unique. 

For me, my Power Combo® comprises three core elements: I’m a marketer, a mum, and I love adventure. By integrating these parts of my life into my content, I create a powerful connection with my audience.

People connect with me not just because of my marketing expertise but also because they see themselves in my experiences as a parent and an adventurer.  I dive a lot deeper into unpacking the Power Combo®,concept in my book Marketing Me: Take Charge of Your Personal Brand and Make Your Mark on the World

When you embrace your Power Combo®, you start to realise that your audience values your authenticity even more than your polished veneer. Audiences are increasingly adept at discerning genuine content from scripted messaging, so let your unique perspectives and experiences shine through.

Show, Don’t Tell: The Art of Relatable Marketing

One essential principle in marketing, especially when you are a personal brand, is "show, don’t tell."

People are more open to content that demonstrates your expertise and empathy rather than just speaking about it. For instance, in a recent post, I detailed how setting up a one-hour marketing system is similar to an experience I had while mowing my lawn. By narrating this relatable story, I was able to convey my understanding of the common struggles and provide practical tips without sounding didactic.

Relatability in marketing bridges the gap between you and your audience. It’s the stories of your everyday life that most resonate with your followers, offering them a glimpse into your world. When they see that you face the same challenges and joys they do, it strengthens their connection to you and your brand.

By weaving relatable narratives into your marketing strategy, you humanise your brand. This connection goes beyond selling a product or service—it’s about sharing moments that matter. Think about your experiences and how they can provide value to your audience. These stories not only engage but also educate, fostering a deeper bond.

Consistency Over Complexity

Consistency is not just about the frequency of your posts; it's also about maintaining a coherent message and style.

When starting with content creation, many get bogged down in complexity. The key is simplicity and consistency. Even if you just post once a month, ensure that your content resonates and answers critical questions like “What do you do?” and “Why is it relevant now?”

Reflecting on my own journey, I began by making sure every piece of content addressed these essential questions, paving the way for deeper engagement and trust with my audience.

Simplicity in your content creation process can also help maintain consistency. I generally encourage people to commit to 10x LESS than they initially want to do, because this increases the chance they'll actually DO it for more than a few weeks.

Find a system that works for you, and can stick to it for 3 months minimum. This consistency builds recognition and trust. When your audience knows what to expect from you, they are more likely to engage and stay connected over the long term.
 

Creating a Seamless Content Workflow

By establishing a seamless workflow, you reduce the friction and stress of content creation. This allows you to focus more on crafting meaningful messages rather than getting caught up in the logistics.

Efficiency and ease are your best friends in content marketing. Develop a workflow that suits your natural style. For me, right now it starts with a blog, which then evolves into an email, and later gets distilled into social media snippets.

This not only maximises the reach of a single idea but also ensures that your content is always in sync with your primary message.

 A seamless content workflow also allows for adaptability. As your brand grows and the landscape changes, your workflow can evolve to meet new demands. Continuously assess and tweak your process to ensure it remains effective and aligned with your goals. This flexibility can help you stay ahead of trends and better meet your audience's needs.

Find tools and platforms that streamline your workflow, making it easier to produce and distribute your content promptly.

"Authenticity is not just a buzzword, it's the cornerstone of a lasting personal brand."

By understanding and embracing your uniqueness, showing rather than just telling, and maintaining consistency, you can create a strong, authentic connection with your audience.

Remember, it’s not about the volume of content but the value and connection it brings. Your personal brand is a tapestry of your experiences, passions, and values—let every piece of content reflect a unique angle of that beautiful complexity.

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ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.