Authenticity + Strategy = 📈

Have you ever reached a milestone only to realise it didn’t quite align with your true passions?

That was me in 2018 when my marketing agency was celebrated at the Australian Marketing Excellence Awards.

Despite the accolade of the prestigious "Best Marketing Agency" award, something felt amiss. I was attempting to fit into traditional frameworks, but my heart was calling for a more authentic expression.

Fast forward to 2022, I was honoured with a Lifetime Award - a different accolate which came as a complete surprise to myself, and was based on leadership and contribution to the marketing industry in Australia.

The amazing thing is that I knew that this time the award wasn't for fitting in, but for embracing my true self and doing marketing and life on my terms.

What had transpired in the meantime? 

By aligning my professional path with my personal narrative as a marketer, a mum of five, and a passionate advocate for personal branding, I discovered the true power of authenticity.

And stepped into it, unapologetically. 

Here’s the insight: When your personal brand and professional work aligns with your intrinsic values, it resonates more powerfully with your audience.

But connection alone is just part of the equation. The other major component is aligned strategy - because that's the key to commercialisation.

In my case I aligned my professional path and goals to that and became very strategic in my approach to attract the right-fit people who I wanted to have as clients.

My context was marketing, yours may well be something else, but it will be equally powerful as you align your strategy and business goals with your purpose with your values and purpose. 

Try this: Reflect on your life’s unique themes and articulate a core brand purpose that mirrors your true self. Use this as your North Star to ensure your messaging is clear, consistent, and strategic, while being authentically aligned with who you are.

If you'd like me to help you with this, my "Charting Your Course" workshop to dive deeper into defining your personal brand’s core purpose. Together, we’ll ensure your brand’s strategy is as distinct and dynamic as you are.

Click here to learn more.

Your authentic strategy is the compass that turns purpose into impactful success.

The bottom line is, for maximum impact we need to be self-expressed and strategic, such that both become your default way of thinking, acting, and being. It IS possible and it IS liberating.

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ABOUT THE AUTHOR

Nina Christian is a Marketing Futurist & Global Marketing Mentor who helps people do their marketing in a more human way. 

She is a Certified Practicing Marketer (CPM), Life Member and Fellow of the Australian Marketing Institute & AMI State Chair (Vic) and for 20 years was director of Braveda (Winner, Best Marketing Agency, Australian Marketing Excellence Awards).

Several years ago Nina saw the world of marketing shifting – this time as people became their own brands.  With this, she created a new business as a thought leader, combining her expertise in brand building with personal positioning, resulting in a breakthrough praxis known as Marketing Me™.

She has a knack for simplifying the complex which comes from being a hands-on mum to five children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that make a lot of sense and get outcomes fast.

There are different ways to work with Nina based on your situation and organisation size - with all of them you'll see rapid transformation and tangible outcomes fast. Book a chat with Nina here.